Search engine optimization is a tricky thing. Many newbie internet marketers
automatically assume that as long as you follow the requirements set by search engines like Google or Bing, you are on the right track? Not true! Why? If nobody is buying your affiliate product from your website or blog, do you really think search engine optimization techniques are helping you? No. That is why you need put emphasis on the psychological side of SEO. Yes it is good to optimize your HTML, Meta details, URLs and page attributes but in the long run it won’t give you an edge over your competitors. Or at least competitors who understand both the benefits of psychological and technical side of SEO!
What is the psychological side of SEO?
Search engines have search engine optimization’s rules because they want to help their users get the right information. You on the other hand follow these search engine optimization techniques because you want to get your target audience to visit your affiliate website or blog. One major mistake that occurs here is that when website owners and blogs follow the search engine optimization techniques, they completely forget to keep their target audience in mind. They blindly make up their website or blog according to SEO rules without caring what the end user thinks about the website or blog. Search engines themselves have emphasized the importance of keeping your end user in mind when building your website or blog. Therefore, even SEO has a psychological aspect to it if you keep your target audience in mind.
So how do you apply psychology in SEO? Read on:
- Generate keywords that links to your target audience
Keywords are very important in search engine optimization. Many newbie internet marketers rely on internet marketing tools to determine keywords. Yes that is well and good because you should know what keywords are ranking high in SERP. But are those keywords related to your target audience? Or are there more keywords that can help you target your potential customers?
You will never know the answers to these questions if you don’t know your target audience. Understand your target market’s psychology and then you will increase the traffic to your site!
- Is your website or blog’s graphic designed with graphics that keep your target audience in mind?
Women love soft colors like turquoise and also bright colors like purple. Men on the hand lean towards basic colors like black or bright colors like blue. Imagine you are selling an affiliate product that is targeted towards women only. Is it viable then to design your website in colors like black or blue? It is a big blunder and you should correct it as soon as possible!
- Communicate with your traffic! Show them that you care!
Nobody likes a website or blog that appears to be selfish in its interest. Also psychologically all of us tend to slam door on faces of over-aggressive sales person. It is the same with website or blog. Don’t just try to sell your product or service on your website or blog. Provide something valuable to them and avoid over-zealous or over-aggressive selling.
To wrap it up, just keep these factors in mind when designing your website and you will see a great change in your traffic result.
