Over the years, Google’s criteria for ranking websites have changed tremendously. Unfortunately, many people haven’t updated themselves so they are still following criteria that either has no effect or might even get their website in hot water! So we are writing this blog post to update you on Google’s ranking criteria:
Google’s latest do’s in the criteria
Here is the list of stuff that the popular search engine looks for in a website:
1. Google +
Google didn’t launch Google + only because it doesn’t want to lose its popularity in the web. It is killing two birds with one stone, by keeping track what people are talking about on a social media website.
So if you want to have a good impression about your website in front of Google then, be sure to include the +1 button in your website.
2. Make your website load faster!
Google highly rank websites and blogs that load without causing any trouble. To make your website load faster, remove heavy content such as big images so that your website always loads easily.
3. Easy to read and understand
We use Google to help us find important information. Sometimes the knowledge we are seeking can be complicated and difficult to understand. This is why Google ranks websites and blog content according to their readability as it makes it easier for search users.
4. Be careful with ads to content-ratio
Google wants the website or blog to provide relevant information to search users. Therefore, stuffing one’s website or blog with advertisements portrays that the purpose of your website or blog is different.
5. Add text in the alt attribute on images
This is one difficult chore to do only because it is so easy! However, here is the wake-up call. Currently adding relevant text in the alt attribute on images really boosts the ranking of any webpage.
6. Keep a natural link profile
Google rank websites higher which have a variety of links such as deep links, no-follow links, branded links and even links from low-standard scraper sites.
7. Link geography
It turns out that you have UK website, but you are targeting the US market – you need to update and publish your content according to the US’s timings. This also includes Tweets from Twitter.
8. Click through rate.
Google can easily measure how many individuals click on your website in search results. Always remember that your website’s value will decrease. To counter this, you can add an attractive meta description and title tag.
9. Don’t have inactive links on your website.
Google hates link decay, so make sure all the links on your website are working. Also, if any of the links are directing the user to spam or rogue’s websites then that also reflects negatively on your website’s ranking.
Remember to brand your website with your name so that people have no trouble looking for your website and associating the website with you.
By remembering all these pointers you are improving the visibility of your website instead of ruining it!