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Niche means finding your expertise or focus. In business terms it means focusing on a special part of the market that nobody else has or only few people are focusing on. If you have a blog especially for the purpose of earning income then you need to focus on getting traffic to your blog. But the only way to build traffic is to know your target audience! After all you can’t produce a blog that everybody will be interested in so you need to design a blog that is focused on one particular target audience. This is where niche blogging comes in.
